Collection comprises commercial postcards produced by companies such as GoCards, MaxRacks, Supercards, Boomerang, and others, in U.S., Holland, Germany, France, the United Kingdom, Taiwan, Canada, and other countries. Topics include beverages, especially alcoholic beverages; performing and visual arts, including music albums, shows, and venues; tourism and travel; food and restaurants; movies and television programs; sports events, gear, and venues; financial services, including credit cards; health and other public service messages; retail items, including shoes, clothing, cosmetics, and personal hygiene; and U.S. company brands. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.